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Seattle's Best Coffee - SeaTac Airport location

  • PROJECT ROLES
  • Rick Sundberg, Design Principal
  • LOCATION & YEAR
  • Various locations, WA, 1992

Project Details

The client asked us to design six stores that reflected each store’s location and maintained the overall SBC brand identity. The designs highlight the contrast between the agrarian culture in which coffee is cultivated and the high-tech culture of the United States where a high percentage of gourmet coffee is consumed. This is achieved through the juxtaposition of a high-tech service counter against the raw walls that envelop it. Red is used consciously to stimulate and excite the visual senses, as coffee stimulates the physical senses.